NOTE.
Our traditional hat, the gat, is attracting international attention as it appears in various K-contents.
The gat also appears in the animated film <K-Pop Demon Hunters>,
which became the first Netflix film to surpass 300 million cumulative views since its release in June.
The boy group Sa-ja Boys, consisting of five grim reapers, performed wearing gat, which brought the "Korean gat" back into the spotlight.
So, to celebrate the upcoming Halloween, we've prepared a gat event with you through the Soricha event.
Don't miss out on the chance to win prizes by taking a photo with the Soricha gat, sharing it, and participating in the event.
HOW TO PARTICIPATE
♦️Follow the Soricha (@soricha.co) Instagram account.
♦️ Take a commemorative photo wearing or wearing the hat provided by Soricha Annandale Cafe.
♦️ Upload an Instagram post with the hashtag #sorichagatevent #soricha
🔊 Period: October 28, 2025 (Tue) ~ November 2, 2025 (Sun)
Only photos taken after the event begins are eligible. Only Soricha customers.
🔊 Announcement: November 10, 2025 (Mon)
🔊 Prizes: Secret prize (1 winner)/ $10 Soricha gift certificate (10 winners)/ Random Soricha merchandise (10 winners)
🔊 Notes
✔ Winners will be contacted individually via DM after the announcement. If communication via DM is difficult or there is no response within the specified period,
the winnings may be canceled. (Pickup period: Within 1 week of the winner announcement)
✔ Photography is not permitted if you visit only for the event and did not order from Soricha.
✔ Uploaded photos and proof shots may be shared by Soricha and will only be used for the event. They may be deleted after the event ends.
✔ Event details, schedule, and prizes are subject to change due to circumstances of the organization.
✔ Private accounts will be excluded from the drawing as it is difficult to confirm participation.
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